In tough times, McNeil’s corporate strategy is acquiring companies with solid products and with production of those products that has room for improvement. Then, by modernizing the product’s manufacturing, the minimum cost per part and maximum profit can be achieved. The same successful products can then be marketed with higher margin and faster delivery. When faced with the need to reduce operating costs, it becomes easier to justify counterproductive measures such as tightening the purse strings by delaying the investment in new machines. Progressive manufacturers such as McNeil counter this trend by using innovative technology to cut costs. At a time when your intuition may tell you to save, investing in new productive assets can be the cure.

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